Trademark registration needs to happen prior to your business becoming a success because, at that point, it will be too late. Remember; the goal is to protect your brand before it becomes a target for theft by your competitors. If you wait until your business is a success, you may find that you’re infringing on an existing trademark or worse, that your competitors have preemptively registered your mark in a bid to push you out of the market. Cohn Legal, PLLC – Trademark Lawyers Boston works with clients throughout New England. Our number one goal is to help you succeed and guide you through the process of obtaining federal and/or state trademark protection for your brand assets. Is it advisable to register my trademark in Boston before my company is a “success”?