Mediator's Profile


Amie Peele

Business Name: Peele Law Group, PC

Amie Peele is the founding partner of Peele Law Group and is a dedicated client advocate and impassioned brand protector. Amie delivers legal expertise and strategic counsel to businesses across all areas of advertising and promotion. She partners with clients to define the business challenges they need to address, then unravels the complexities and ambiguities of the legal processes that will help them achieve their goals. Amie counsels her clients in the areas of:

  • Brand development
  • Marketing
  • Brand activation
  • Re-branding
  • Brand revitalization
  • Copyright protection
  • Licensing
  • Intellectual property infringement
  • Dispute resolution

Amie brings a human element to her practice and takes great pride in supporting the business and personal aspirations of her clients. An approachable, accessible, and active listener, Amie seeks to understand the brand “story” behind the business objectives, and develops simple, clear pathways to achieve them.  She meets her clients where they are, demystifying the legal process and applying targeted, creative solutions across multiple industries. In all engagements, Amie defines expectations, communicates clearly, and optimizes the use of client resources.

A seasoned intellectual property lawyer, Amie acquired more than 20 years of big law experience at Faegre Drinker (formerly Faegre Baker Daniels).  She has helped hundreds of clients create, protect, and leverage value, specifically where the worlds of branding, eCommerce, and advertising law intersect. Her diverse client base has ranged from multinational enterprises and Fortune 100 firms, to mid- and small-sized companies and entrepreneurs, sports organizations and athletes, marketing agencies, TV personalities, publishers and more.

Amie is licensed to practice before the United States Supreme Court and the District Courts of the State of Indiana (Northern and Southern Divisions). Amie earned her J.D. degree from Emory University School of Law in Atlanta, GA, a bachelor’s degree in philosophy from Millsaps college in Jackson, MS, and studied foreign policy at American University in Washington, D.C. She is a Fellow of the Indianapolis Bar Foundation and a member of the International Trademark Association, the American Intellectual Property Bar Association, The American Bar Association, the Indiana State Bar Association (IP Section) and the Indianapolis Bar Association (IP Section)


  • Emory University School of Law, J.D.
  • American University, Foreign Policy
  • Millsaps College, Bachelor’s degree, Philosophy

Licenses & Certifications

  • Certified Mediator, State of Indiana
  • Admitted to Practice, United States District Court for the Southern District of the State of Indiana
  • Admitted to Practice, The Supreme Court of the United States
  • Admitted to Practice, United States District Court for the Northern District of the State of Indiana
  • Admitted to Practice, State of Indiana

Leave a Comment