Florida Bar AI Advertising Compliance Checklist

By Bob Levin (Co-Founder and Chief Technology Officer, Mediate Lawsuit) Professional Mediation Insights

Florida Bar AI Advertising Compliance Checklist

The Florida Bar has extended Rule 4-7 (Lawyer Advertising) and Advisory Opinion 24-1 (Generative AI) to cover

AI-driven communications, capability claims, and AI-assisted content. Use this checklist to confirm your firm’s AI-touched marketing is defensible — before a complaint is filed.

1. Chatbot & Website AI Disclosure

Authority: Rule 4-7.13 (deceptive or inherently misleading advertising) · Advisory Opinion 24-1

☐ Your website chatbot identifies itself as an AI (non-human) before substantive communication begins.

☐ The chatbot explicitly states it is not a lawyer and does not provide legal advice.

☐ The chatbot does not communicate in a manner that is coercive, intrusive, or misleading.

☐ Chat transcripts are retained consistent with your firm’s document-retention policy.

☐ A human reviews every intake handoff where the chatbot collected client information.

2. AI Capability Claims in Marketing

Authority: Rule 4-7.13 — claims must be objectively verifiable and not inherently misleading.

☐ Every claim such as “AI-powered intake” or “AI-driven case analysis” is objectively verifiable.

☐ Marketing language does not suggest AI exercises legal judgment or replaces attorney review.

☐ Comparative claims (e.g., “our AI is faster than X”) are supported by documented evidence.

☐ Testimonials that reference AI tools are from real clients and are not AI-generated.

3. Supervision & Attorney Attestation

Authority: Advisory Opinion 24-1 — confidentiality, oversight, competence, and candor.

☐ A named supervising attorney has reviewed every AI-assisted client-facing output before it was published or

sent.

☐ Your firm maintains a written AI-use policy that every staff member has read and acknowledged.

☐ Client-confidential information is never entered into general-purpose or non-confidential AI tools.

☐ AI-generated citations, statutes, and case references are independently verified by a licensed attorney.

☐ Fee arrangements reflect actual attorney time — not time inflated by AI-assisted drafting.

4. Blog, Article & Byline Requirements

Authority: Rule 4-7 · Advisory Opinion 24-1. (Also rewarded by Google’s April 2026 core update.)

☐ Every published article has a named human author — never “Admin,” “Firm Team,” or an unattributed byline.

☐ The author’s biography page lists Bar admissions, credentials, photo, and direct contact.

☐ AI-assisted content was reviewed and approved by a named attorney prior to publication.

☐ Any reference to case results includes the required “past results do not guarantee a similar outcome”

language.

☐ Content does not create unjustified expectations regarding legal outcomes or the value of legal services.

Author

Bob Levin

Co-Founder and Chief Technology Officer, Mediate Lawsuit

Bob Levin is Co-Founder and Chief Technology Officer of Mediate Lawsuit, the alternative dispute resolution directory operating at lawsuit.com. Mediate Lawsuit connects disputing parties, counsel, and credentialed neutrals across the …

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