Google Maps is an excellent tool for helping people find your business. But did you know that you can also use it to showcase your products and services? Here are ten tips to help you make the most of your Google Maps listing:
- Include critical information in your listing. Be sure to include your business name, address, and contact information. You should also include a brief description of what you do.
- Use high-quality images. People are visual creatures, so make sure your listing includes some good photos. Choose clear, well-lit images showing your products or services in the best possible light.
- Create a strong description. Your headline should be catchy and attention-grabbing and give people an idea of what they can expect from your business.
- Use keywords wisely. Keywords are essential for helping people find your listing, so choose them carefully. For example, consider the terms people might use when searching for a business like yours and include those keywords in your listing.
- But simply creating a Google Map listing is not enough. You must also create engaging, informative posts relevant to your target audience. Otherwise, your listing will be lost in the sea of other businesses competing for attention.
- Make use of specials and promotions. Got a sale going on? Let people know about it! You can include special offers and promotions in your Google Maps listing, which can help attract new customers.
- Stay up-to-date with your hours of operation. Nobody wants to show up at your door only to find that you’re closed, so be sure to keep your hours of operation up-to-date on your listing. Consider setting up a system where you can automatically update your hours based on real-time data (like whether or not someone is currently at your store).
- Keep your description fresh. In addition to updating your hours, keep your description fresh as well. If you offer new products or services, update your listing accordingly. Keeping things fresh will help people return to your listing time after time.
- Encourage customer reviews. Customer reviews can be beneficial in boosting your ranking on Google Maps (not to mention helping you attract new customers). So don’t be shy about encouraging customers to leave reviews on your listing.
- Watch what others are saying. In addition to monitoring your listings, it’s important to keep an eye on what others say about you online. If someone leaves a negative review, try to resolve the issue as quickly as possible. Responding quickly and professionally can help turn a negative situation into a positive one.
Following these ten tips ensures that your Google Maps listing works hard for you and helps you attract new customers.