Google’s New “People First” Content Update
On August 18, 2022, Google announced a new content update to prioritize “people-first” material over traditional, keyword-focused content. This means that businesses need to create content that is both unique and useful for their audience. This stands in contrast to articles focusing on “game-the-system” SEO strategies to boost their Google page rank.
On August 25, 2022, Google says the update will begin rolling out and could take up to two weeks to reach everyone. However, your material may suddenly rise or fall in Google’s rankings during the next few months. Here’s a guide to fine-tuning your writing to make the most of this new update.
Create Unique and Useful Content
The first step is to ensure that your content is unique and valuable to your audience. This means creating material that is both informative and engaging. If your readers find your content valuable, they are more likely to share it with others. As a result, your material will naturally rise in Google’s rankings.
Avoid copying and pasting from other sources to ensure your content is unique. Google’s new algorithm is designed to penalize duplicate content. Instead, use your own words to convey the information you want to share.
And remember, perfect grammar isn’t required—just write as you would speak to a friend. The goal is to sound human, not robotic.
Your readers will appreciate your effort in creating helpful, original content!
Focus on Quality Over Quantity
Another way to ensure your material rises in Google’s rankings is by focusing on quality over quantity. This means writing fewer articles but making each one as high-quality as possible. To do this:
- Start by identifying your target audience and what topics would be most beneficial for them.
- Do extensive research on those topics to provide well-rounded coverage.
- Take the time to edit and proofread your work before you hit publish!
By taking the time to produce fewer, higher quality pieces, you’ll demonstrate your expertise on various subjects—and Google will take notice.
Google also values freshness when ranking results, so don’t forget to add new material to your site regularly! Keeping your site updated with fresh content will show Google that you’re serious about providing valuable information for their users—which means better rankings for you.
Creating unique and helpful content and focusing on quality over quantity can optimize your site for Google’s new “people first” content update!